Media Analytics Netbase

The Value of SAP Social Media Analytics

• Accurate – Assess not just sentiment, but also analyzes emotions, behaviors, and passion
• Real-Time – Sentiment analysis of the social web at Google speed
• Understanding – Natural Language Processing (NLP) extracts deep and meaningful insights

Use cases

Promotion, Launch, or Campaign Tracking

• How much mind share has the new product captured?
• How is the social media component performing?

Competitive intelligence

• How much buzz and passion do our competitors have?
• What are our opportunities and threats?

Brand and Risk Management

• Is that recall impacting overall brand perceptions?
• Are external issues going viral or fading away?
• What is our brand equity on the social web?

Service Enhancement

• Which social media posts require a service response?
• How are our overall customer satisfaction levels tracking?

Sales Enhancement

• What does social media say about our competitors in this deal?

Integration with SAP Solutions

No additional licenses needed to integrate

• Can combine SAP Social Media Analytics data with other SAP solutions.
• SAP Social Media Analytics subscriptions include API and export rights.

Integration with Other SAP Solutions

• As integrations become available, SAP Social Media Analytics data can be used with them with no additional charge.
• Integrations are in the proof of concept stage with BI, CRM, and other SAP solutions.