SAP Social Media Analytics by NetBase
Turn massive volumes of unstructured social media data into meaningful insights – with SAP Social Media Analytics by NetBase. This cloud-based solution can help you quantify net sentiment with a sophisticated natural language processing engine – and correlate changes in customer opinion with campaigns, promotions, news, and other events.
The Value of SAP Social Media Analytics
- Accurate – Assess not just sentiment, but also analyzes emotions, behaviors, and passion
- Real-Time – Sentiment analysis of the social web at Google speed
- Understanding – Natural Language Processing (NLP) extracts deep and meaningful insights
Promotion, Launch, or Campaign Tracking
- How much mind share has the new product captured?
- How is the social media component performing?
- How much buzz and passion do our competitors have?
- What are our opportunities and threats?
Brand and Risk Management
- Is that recall impacting overall brand perceptions?
- Are external issues going viral or fading away?
- What is our brand equity on the social web?
- Which social media posts require a service response?
- How are our overall customer satisfaction levels tracking?
- What does social media say about our competitors in this deal?
Integration with SAP Solutions
No additional licenses needed to integrate
- Can combine SAP Social Media Analytics data with other SAP solutions.
- SAP Social Media Analytics subscriptions include API and export rights.
Integration with Other SAP Solutions
- As integrations become available, SAP Social Media Analytics data can be used with them with no additional charge.
- Integrations are in the proof of concept stage with BI, CRM, and other SAP solutions.
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